Challenge: Hyde Park Developments becoming an official Arsenal partner definitely calls for a celebration, and what better way to celebrate this partnership than with the fans, this is why we decided to take this campaign directly to our Arsenal supporters and football lovers in Egypt through our creative concept BRING OUT THE GUNNER ! Arsenal fans recorded a video of themselves chanting Results Winners were invited to Cityscape to receive their certificates by Ray Parlour and get a chance to meet him personally. 60 winners spent 3 nights in London to attend an Arsenal closing match in the VIP area and had a stadium tour. Social media Results: Reach: 500k views Engagement Rate: On-ground Campaign results: -Reach: 20,000 -Engagement rate: 8000 -Campaign Duration: 10 days -Locations covered: Cairo & Greater Cairo
