Challenge Creating Misr Italia Properties’ first carnival & the most unforgettable Mother’s Day celebration in town with unique entertainment, & activities for the whole family to enjoy. Results On 22nd of March, 2019 MIP opened its doors to its very niche and high end compound, La Nuova Vista for existing & potential customers, and top social media influencers to celebrate unforgettable Mother’s Day. MIP kicked off with a brilliant event concept “The Queen’s Ball” to have all the event activities inspired by the mothers, OUR QUEENS. To keep up the hype, we created a buzz on MIP’s social media platforms pre-event and our VIP invitees (Sherine Hamdy, Nada Nasr, Sahar Fouad, Laurice Matta, & Deena Khattam) received a luxurious invitation at their door steps. On the event day, our partners KidZania, Hamleys and Cairo Show surprised the families with fun activities & giveaways. MIP also brought to the event top F&B partners (One Oak, Coppermelt, Kukuruza & many more). Not only this, the mother’s day event must not miss a shopping bazar for all the shopaholic mothers out there! Our entertainment line-up DJ Asser, Shady Ahmed, Hamdoon & Ramy Samy brought the heartbeat to the Queen’s Ball. The magnificent event was purposeful- from the customer data collection, operating partners, bonding activities between mothers and kids, various surprises and delight moment- They all worked together to build favourable MIP brand image with anyone who attended.